Experience
Mary Beth B. Revard
EDUCATION
Master of Arts in Public Relations Michigan State University, East Lansing, MI
Received December 2010
Bachelor of Arts in Communication Studies Albion College, Albion, MI
Received May 2009
EXPERIENCE
Social Media Manager
Salt Communications, Chicago IL
March 2012-Present
- Research and develop content for Salt Communications’ social media platforms
- Create content calendars for Salt Communications and execute content based on schedule
- Expand the audience of Salt Communications by building followings, generate compelling content, and increase interactions via Twitter, Facebook, LinkedIn and other appropriate social platforms
- Founded and maintain the presence of Salt Communications on Google+, Pinterest and Foursquare
- Founded and maintain the company blog of Salt Communications and author all blog posts
- Social media community manager for multiple accounts including: S.Pellegrino Almost Famous Chef Competition; Brella Wine; Run Like a Mother Race; Marriott Rewards
Social Media/Public Relations Intern
Salt Communications, Chicago, IL
December 2011-March 2012
- Researched and developed content for Salt Communications’ social media platforms
- Researched and developed content S.Pellegrino Almost Famous Chef Competition’s social media platforms
- Social media community manager for Salt Communications and S.Pellegrino Almost Famous Chef Competition
- Monitored, tracked and updated media placements
- Read and identified media clips from clipping services and online resources
SEO/Social Media/Public Relations Intern
Netvantage Marketing, East Lansing, MI
May 2011-December 2011
- Blogger/media-related outreach to establish relationships between clients and key audience members while promoting clients’ content in an effective and appropriate manner
- Client SEO monitoring through Google AdWords and Analytics Tools
- Responsible for monitoring, maintaining and engaging in social media activity for clients as well as Netvantage Marketing
- Developed SEO-friendly press releases and articles for clients
- Member of the Search Engine Optimization Team
- Public Relations Representative for Netvantage Marketing
Digital Intern
Ingenex Digital Marketing Agency, Ann Arbor, MI
November 2010-January 2011
- Developed blog posts for The Digital Bus and The Eco-Friendly Internship Blog by providing information relating to technology and business as well as social media, digital marketing, etc.
- Assisted with Lunch Ann Arbor Marketing (LA2M) events and parties
- Copywriting for Google AdWords campaigns for clients
- Developed SEO-friendly press releases for clients and Ingenex Digital Marketing
- Engaged in social media monitoring/marketing and promotion for key clients
- Developed Search Engine Marketing skills through engaging in Search Engine Optimization techniques and Digital Public Relations for clients’ content
Public Relations/Marketing Intern
McLaren Bay Region (formally Bay Regional Medical Center), Bay City, MI
May 2010-August 2010
- Developed a communications/marketing plan for Bay Regional Medical Center to join a consumer engagement campaign with MiHIA
- Developed press releases, researched and wrote articles for BRMC’s publications Statline and Well Aware
- Conducted interviews with key hospital employees
- Created brochures, posters, and other publications
Sales Associate
Ann Taylor LOFT, East Lansing, MI
November 2009-May 2010
- Retail apparel merchandising, display placement and arrangement
- Assisted in corporate in-store events with clients
Volunteer
Bay Area Community Foundation, Bay City, MI
June 2009-August 2009
- Collaborated with the communications director in the production of the foundation’s publicity video
- Acted as the liaison between the foundation and grant recipients in order to update their work for the foundation’s publications and literature
Public Relations Intern
Brower Lewis PRCo, London, England
June 2008-August 2008
- Assisted in securing media placement for fashion designers
- Organized and compiled clients’ press books
- Utilized Fashion Soft (software program) to inventory client samples
- Published monthly reports for client accounts
- Selected clothing for specific designs in publications and celebrities
- Participated in the preparation and implementation of the Press Day for the Fall/Winter ’08 collections
Study Abroad: Boston University’s London Internship Program
London, England
- Studied sales, advertising, marketing, public relations and mass media
Specialties:
Proficient in Microsoft & Macintosh operating systems, Adobe Photoshop, blogging, digital media platforms, social media platforms, blogging for business, digital public relations, blogger outreach, SEO, traditional public relations, marketing, media relations, photography, blogging, creativity, professional writing, new media, search engine marketing.
Groups/Associations:
PRSSA, Alpha Chi Omega Sorority Alumni, Girls in Technology Detroit Social Media Team, Albion College Alumni, Michigan State University Alumni Association, MSU Communication Arts & Sciences Alumni
References available upon request
